LET'S GIVE SWITZERLAND A VOICE

None of this has happened.

Yet.

It's August 2026.

I don't work at ElevenLabs.

I'm applying to become the first B2B Growth Marketer in Switzerland.

And instead of writing about how I would approach the role, I decided to show you.

You're not reading about an ABM campaign.

You're in one.

If I sent you this page personally, I identified you as someone who could influence how ElevenLabs grows in Switzerland.

I researched the account.
Mapped the buying committee.
Developed the hypothesis.
Created the asset.
Built the experience.
Used ElevenLabs to make it better.
And executed the campaign.

Account: ElevenLabs
Campaign: 000
Status: Active
Current stage: Engagement
Next best action: Conversation

A forward-looking case study · August 2027

How I helped ElevenLabs become the AI voice of Switzerland.

A look back at the first 12 months of building ElevenLabs' Swiss B2B growth engine.

ElevenLabs already has extraordinary global product momentum. This is my hypothesis for turning that momentum into enterprise preference in Switzerland, one industry, one account, and one buying committee at a time.

A speculative growth case study by Bogdan Lupu

The brief

Switzerland didn't need to discover AI.
It needed a reason to choose ElevenLabs.

When I saw the opportunity to become ElevenLabs' first B2B Growth Marketer in Switzerland, I could have written another cover letter explaining how I approach enterprise growth.

Instead, I decided to build the first campaign.

01Global momentum
↓
02Local relevance
↓
03Enterprise preference

One year later

The hypothetical scorecard.

Scenario targets — not actual ElevenLabs results.

Strategic Swiss enterprise accounts

0%+

Priority account engagement target

Repeatable enterprise growth plays

CHF X.XM

Enterprise pipeline ambition

1 ambition

Make ElevenLabs the default AI voice layer for Swiss enterprise.

The playbook

Not a marketing plan.
A growth system.

Chapter 01

Identify where ElevenLabs can create disproportionate enterprise value, then concentrate resources around those accounts.

Identify where ElevenLabs can create disproportionate enterprise value, then concentrate resources around those accounts.
Swiss enterprises don't buy a category, they buy a resolved problem. Lead with customer experience, revenue and risk — not model quality.
Three motions, each with its own narrative, proof and buying committee — repeatable across industries instead of bespoke every time.
The AI Customer ExperienceElevenAgents
Give Your Brand a VoiceElevenCreative
Build With VoiceElevenAPI
Account tiers, buying-committee maps and a shared account plan — the operating rhythm that marketing and sales run together, weekly.
Every asset exists to move a specific account through a specific stage. If a rep can't send it with a reason, it doesn't get made.
Swiss enterprise buying is about governance, data residency, multilingual reality and reference credibility — not translated headlines.
One pipeline target, shared account list, joint outbound. Marketing runs the narrative; sales runs the room.
Research, personalization, asset production and audio at a speed a traditional team cannot match — with a human editorial standard.
Every play carries a decision date. Anything that hasn't produced account movement by then is stopped, not optimized forever.
Swiss references compound. The first flagship logo makes the next five conversations dramatically shorter.

Don't want to read it?

Hear the future instead.

I turned the entire report into an audiobook using ElevenLabs. Because using the product seemed more appropriate than simply talking about it.